In 2020, Mr. Laurent Boiteau founded the NEWBEERS holding company, which today brings together four renowned French craft breweries: Melusine, Parisis, Page 24, and La Berlue. This commercial synergy works for the promotion of craft beers.
Melusine Brewery, located in Chanverrie, Vendée (85500), was founded in 2001. It is dedicated exclusively to the production of artisanal and 100% natural beers. In 2005, the brewery was taken over and oriented towards the CHR market. In 2009, after a substantial investment in production and packaging equipment, Melusine integrated the Canardou brewery and began producing a complete range of organic beers. Currently, the brewery produces over 35,000 hectoliters of beer per year, and in early 2019, a new investment increased its capacity to 40,000 hectoliters per year.
