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**2017: IT’S MILK… BUT ORGANIC!** FaireFrance organic fair-trade milk came to be because you, the consumers, asked for it! Jean-Luc Pruvot, president of FaireFrance, explained: “During our store events in 2017, many consumers across France requested organic milk. Since we could make it happen (thanks to our partnership with Biolait) and fully support this approach, we decided to simply give consumers what they wanted.” **Recommended fair price: €1.49**